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Much like our use of body language and imaging, color is an effective tool for communication. With the ability to affect moods, feelings, and emotions, marketing professionals have harnessed the psychological effects of color choice in order to influence the emotions that we associate with various brands and influence our buying habits.

It’s really genius when you consider it – they can effectively change our mind without most of us even realizing that is what is happening.

We can put this knowledge to use in our own day to day lives. For example, if you are selecting an outfit for an important interview, choose colors that will trigger the thoughts and emotions that you want to impart on those carrying out the interview. Dark grey and navy are both known as corporate ‘power colors’ that are often effective in the business world, whereas white indicates organization and cleanliness, perfect for healthcare or caregiver positions. A thorough understanding of the impact of color on human psychology can provide you with the key to success in social settings, important presentations, and more.


While color has the ability to bring out thoughts and emotions in others, it can also work to enhance specific thoughts, abilities, and gifts within ourselves. If you know that you need to make an effort to keep yourself calm and centered wearing blue will bring feelings of peace and tranquillity. If, however, you are looking to encourage happiness, joy, and openness you may instead choose to wear the color yellow.

Your Zodiac sign provides a great insight into your true personality, revealing strengths and weaknesses, preferences and quirks. Understanding your own individual personality and how color psychology can boost your best qualities while helping to overcome your weaknesses can improve your chances of reaching your goals and dreams. Interested? Find your Zodiac sign below and discover what ‘power color’ you should be adding to your wardrobe!

Source: Pixabay


Aries (March 21 – April 19)

Driven, passionate and empowered by the attention of others around you, consider adding RED to your life. Whether you are sporting a bold red jacket or rocking the signature red lip, this color will add to your already captivating appearance, turning heads and commanding the room the second that you walk through the door. It will boost your confidence in all that you do, not that you were lacking any, to begin with.

Taurus (April 20 – May 20)

As a Taurus, you are incredibly down to earth, logical and stable in this life. You connect with nature and find it brings you feelings of peace and comfort. Adding the color GREEN to your wardrobe will help to further enhance this feeling, encouraging patience, personal growth, and stability in your life. These feelings will empower you to stand tall and take steps forward in whatever direction you are currently headed in life.

Gemini (May 21 – June 20)

You are a constant source of happiness, joy and positive energy to the people around you. It is said that some people bring light to a room when they enter, while others do when they leave – you are definitely the first person in that example! Try incorporating YELLOW into your outfits to welcome a little more sunshine and happiness into your overall appearance. It is sure to bring a smile to your face, boost your mood and encourage feelings of positivity in anyone that you encounter.

Cancer (June 21 – July 22)

Highly sensitive and emotional, there is no sign better equipped to understand and sympathize with the people around them than Cancer. The color WHITE will embody calmness, peace, tranquillity, and understanding, conveying to others that you are someone to be trusted. Often associated with the symbolism of angels and doves, wearing white will help to convey the huge heart for others that you are best known for possessing.


Leo (July 23 – August 22)

Nothing sort of royalty, represented by the king of the jungle, you are powerful, captivating, confident and successful in all that you set out to do. Wearing the color GOLD is similar to wearing a gold medal, showing the world that you are number one, rising to the top. Gold jewelry will not only help to share your message but will also make you look like the royalty that we all know you are.

Virgo (August 23 – September 22)

You are careful, organized, analytical and logical in the plans that you make for your life, ensuring that every decision has been properly thought through and considered before making a commitment. Your best quality is your ability to encourage self-growth, both in your own life and that of the people you encounter. The color BROWN represents the strength, stability, and growth in your life, similar to that of a tree trunk – grounded, solid and prepared to change and adjust to the seasons of life.

Libra (September 23 – October 22)

Charming, friendly and blessed with the ‘gift of gab,’ you make friends everywhere that you go. The color PINK represents this incredibly accepting, loving and caring side of your personality. You long for a world where everything is fair and just, and every person feels loved and cared for, and you will go to great lengths to bring that love to others. Sure, sometimes you can be a bit of a princess, surrounding yourself with luxury and beauty, but that is part of your charm.

Scorpio (October 23 – November 21)

Mysterious, passionate and powerful, many people find Scorpio to be intimidating, however this partially due to the fact that you are so ‘unknown’ to the people around you. The color BLACK represents the strong, unwavering version of yourself that you present to the world around you while concealing your true self. You will occasionally let people in, but only after they have proven that they are worthy of your trust. Wearing black will further build upon your air of mystery while working to boost your feelings of strength and power.


Sagittarius (November 22 – December 21)

Adventurous and fun loving, you are always open to new experiences and meeting new people. Wearing the color PURPLE will help to encourage your open mind and acceptance of all that you encounter in this life. While you may possess your own thoughts and opinions, you don’t allow them to cloud your judgment and you are not one to impose your own beliefs on others. Instead, you are incredibly skilled and taking in the differences and opposing viewpoints, learning from every experience.

Capricorn (December 22 – January 19)

You value tradition, history, simplicity, and minimalism. You aren’t one to waste your time and energy on accumulating ‘stuff,’ preferring, instead, a simple, no-nonsense approach to life. You understand the value of life and experiences over material possessions and refuse to be caught up in the glitz and glam of society. The color GRAY depicts exactly this approach to life – showing the world that you are strong, reliable, efficient and practical.

Aquarius (January 20 – February 18)

While you are full of amazing ideas and suggestions on how to improve this life, you may feel as though you struggle to stay calm, grounded and focused on actually putting your ideas into action. Wearing the color BLUE will help to encourage calm and peace, helping you to center yourself and put your energy into moving yourself forward. It will also help to impart feelings of peace and tranquillity on the people around you, effectively reducing the drama in your life.

Pisces (February 19 – March 20)

You are a skilled and gifted natural healer, bringing peace, serenity, and clarity to everyone that you encounter. The color PALE GREEN will help you to further tap into this natural gift, empowering you to inspire and encourage the people around you. There is nothing that brings you more joy than bringing healing and peace to others, so keep sharing this gift with the world.

Featured image via Life Coach Code

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