If you’re looking to become more persuasive — whether you’re talking to employees, clients, or investors — there’s one small word that can make a big impact: “because.”
That advice comes from language psychology experts Kathy and Ross Petras, co-hosts of NPR’s You’re Saying It Wrong. In a recent article for CNBC.com, they shared nine ways to strengthen your communication. One of the most powerful? Using “because” to frame your reasoning.
It’s a simple formula:
Start with your request or idea, then follow it with a “because” and an explanation.
Examples:
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“Let’s go with this strategy because it aligns with what our target audience is asking for.”
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“I need your help on this because your insight can really move it forward.”
Why does this work so well?
The Petrases explain that people are naturally wired to look for reasons. When we hear the word “because,” our brains expect a logical explanation — and that makes us more receptive. Even if the reasoning is basic, it helps create the impression of thoughtfulness and fairness.
In fact, it can even shift a no into a yes.
Janine Driver, a former CIA trainer and TEDx speaker, shared a real-world example. After a doctor recommended a fertility treatment that didn’t fit her travel schedule, she said:
“Because I travel on planes all the time, this isn’t an option for me. Is there another way?”
The result? The doctor worked with her to find an alternative.
At the end of the day, people are far more likely to support your ideas when they understand why you’re asking. And a well-placed “because” makes that why easy to hear — and hard to ignore.
The nurse explained that hormone pills were available, but Janine Driver was technically above the typical age limit for receiving a prescription. Her response?
“Because I’m not a typical patient, because I travel frequently, and because I have the means to cover an alternative option right now, would you be willing to ask the doctor if he’d consider making an exception?”
He did—and Driver is now a proud mother of three boys.
The word “because” is powerful. But it’s not the only way to convey logical reasoning. Words and phrases like “since,” “then,” “as a result,” “for this reason,” and “therefore” can all add clarity and persuasive weight to your message. Don’t be afraid to mix and match — especially when you’re trying to build a compelling case for your idea, product, or company.
Every day, there’s a growing number of Inc. readers who receive a quick text from me — a bite-sized challenge, prompt, or idea to start the day. (Curious? You can find more info here, including a special invite for a two-month free trial.)
Many of the people on that list are entrepreneurs, leaders, or professionals who understand the importance of influence — how crucial it is to bring others on board with your vision.
If you’re in that boat too, start leaning into “because” statements when you present your ideas. You might be surprised how quickly people begin to listen differently — and respond more favorably.
If you want over 200+ ideas, phrases, and text messages to drive your man wild with desire for you, make sure to check out my new program, Language of Desire. I give you step-by-step instructions and tons of exact words to use to get exactly what you both want in and out of the bedroom.
P.S. The reason so many men “pull away” from women is because
women don’t understand this naughty secret about men. . .
