After an expert told NPR that all skittles colors taste exactly the same, it seems the internet is in a bit of an uproar. But exactly how true are her statements?
I mean, I really can’t see how they would be, because for me, when I am eating the green one, I taste the lime flavoring. And that goes for each color and flavor. Am I alone in this?
The debate actually began as one regarding gummy bears, in an NPR office in Kentucky, after someone asked if the flavors were really different, or if we just thought they were because of the colors.
After the question was posed, a blind taste test was conducted in their office and concluded that when the consumer was blinded and unable to see the colors, their ability to tell the difference between flavors was greatly diminished.
And a friend of the editors at NPR, Don Katz, PhD. was quoted when saying, ‘Skittles have different fragrances and different colors, but they all taste exactly the same.’
Furthermore, Katz insists that the flavors we believe in are actually our brain using the smell/color factors involved in order to make us think we are tasting something different with each color.
TODAY actually spoke with Katz regarding his quotes, and he says it’s all in psychology. “The coolest thing is that our brain fools us into thinking that this combined signal is actually coming from the tongue — the smell/color/sound/feel of food changes what we think the food tastes like!”
However, Mars Wrigley (the makers of Skittles) continue to insist that they make each FLAVOR different. And Katz says that while this may be true if there is a difference, it is subtle.
So, if you are up for the task, why don’t you ‘taste the rainbow’ (blinded) for yourself, and let us know what you find?